(*Linked or embedded content may have been removed or be unavailable.) If you or a loved one have been turning on subtitles more frequently lately, you’re not alone. Recent studies find it’s an increasingly common practice among American media consumers, challenging preexisting assumptions about national preferences. While foreign-language films have always …

The latest LocWorld event had a lot to say about AI in localization, reflecting the industry’s evolving relationship with all things AI. Recent conferences have left attendees with more questions than answers, but LocWorld53 Malmö proved to be a turning point, as sessions and talks offered real-world case studies illustrating a clear push toward practical im…

LocWorld53 Malmö is set to be held June 3rd through the 5th, offering unbeatable opportunities to join talks from expert speakers and do lots of networking. LocWorld is always an energizing event, and we’re proud to be the pen sponsor for LocWorld53. The industry is rapidly changing, so it is more important than ever to touch-base with peers and catch up on …

(*Linked or embedded content may have been removed or be unavailable.) It wasn’t long ago that voice activation technology felt more like science fiction than Sunday chores. But nowadays, calling up your favorite vacuuming playlist or requesting a reminder to buy cleaner is more mundane and less Minority Report. That’s a big opportunity for businesses across…

The Crestec USA team joined more than 600 attendees for the LocWorld52 conference in beautiful Monterey, California. Here is a brief overview of our LocWorld experience. Go for the people As exhibitors, we were happy to welcome many visitors to our booth again this year. So many friendly faces and warm greetings! We could really feel that people remember Cre…

Whether the content you’re writing or getting localized should be focusing more on the human reader or a search engine’s algorithm depends on many factors. Of course, material on paper doesn’t need to cater to an algorithm, but it will still be advantageous to maintain the same terminology, keywords, and maybe even the tone, across various …

(*Linked or embedded content may have been removed or be unavailable.) Part Three: Disney Netflix might have pioneered the Asian expansion strategy , but that doesn’t mean other entertainment giants aren’t looking to replicate their success. And entertainment giants don’t get much bigger than The Walt Disney Company. The House of Mouse clearly took noti…

(*Linked or embedded content may have been removed or be unavailable.) Part Two: Netflix While Amazon Prime is unique in its hybrid streaming and ecommerce model, giants like Disney and Netflix find themselves on different footing as they rely primarily on entertainment for growth. Like Amazon, however, both companies look to the APAC region as they formulat…

(*Linked or embedded content may have been removed or be unavailable.) Part One: Amazon Prime Video  Streaming services are big international business — and as any business expert will tell you, big international business requires a thorough approach to localization. With streaming entertainment entering into a pivotal era as companies explore pathways …

LocWorld52 Monterey is quickly approaching, and as always, the conference promises energizing talks on language services, globalization and technology, as well as excellent networking opportunities. Crestec will be the pen sponsor for this premier event. The LocWorld52 Monterey conference runs from the 28th to the 30th of October. The theme of the event is “…