subtitles Archives

Americans and subtitles: A tale of creativity and coherence
(*Linked or embedded content may have been removed or be unavailable.) If you or a loved one have been turning on subtitles more frequently lately, you’re not alone. Recent studies find it’s an increasingly common practice among American media consumers, challenging preexisting assumptions about national preferences. While foreign-language films have always …

How the pandemic played a role in making Shōgun a global phenomenon
(*Linked or embedded content may have been removed or be unavailable.) The 2024 miniseries Shōgun was a major success, both in terms of viewership numbers and critical acclaim. So, what led to this success? A first-rate cast? Amazing cinematography? Interesting story? Well, the factors may be many, but one component that may go unnoticed is the timing – the …

Should companies make video tutorials, or should consumers?
If your company has the resources and wants to maintain control over messaging, branding and quality, creating your own video tutorials may be the best way to go. If you are planning on releasing localized content for specific markets, it’s probably a good idea to look into language service providers that handle script and subtitle localization. Some compani…