(*Linked or embedded content may have been removed or be unavailable.) The original Olympic motto consists of three Latin words: Citius, Altius, Fortius (for Faster, Higher, Stronger)*. Latin may make for an inspiring motto, but it’s not the ideal language for communication at sporting events. Now that we’ve experienced the excitement and drama of Pari…

LocWorld52 Monterey is quickly approaching, and as always, the conference promises energizing talks on language services, globalization and technology, as well as excellent networking opportunities. Crestec will be the pen sponsor for this premier event. The LocWorld52 Monterey conference runs from the 28th to the 30th of October. The theme of the event is “…

(*Linked or embedded content may have been removed or be unavailable.) Language service provider rankings continue to come in for 2024. The CSA Research Global Market Survey lists the largest language service providers in the industry. In the 2024 edition of their annual survey, CSA ranked Crestec among the top 100 globally at number 44, and number 11 among …

Translation has become so easy to access, thanks to technological advances, that corporations easily fall into the mindset of treating translation like a commodity, or maybe even a troublesome extra step they wish would just go away. This is a trap, though, because it overlooks the enormous potential of translation, localization, and transcreation,…

(*Linked or embedded content may have been removed or be unavailable.) Slator and Nimdzi, two of the most recognized organizations in the language services industry, recently released their 2024 global rankings for language service providers. Crestec has been listed as a Leader in the Slator Language Service Provider Index, and once again ranked among the to…

If your company has the resources and wants to maintain control over messaging, branding and quality, creating your own video tutorials may be the best way to go. If you are planning on releasing localized content for specific markets, it’s probably a good idea to look into language service providers that handle script and subtitle localization. Some compani…

(*Linked or embedded content may have been removed or be unavailable.) Did you know that September 24th is National Punctuation Day? Well, at least it is in the US. But if you didn’t know, well, don’t worry. Most people are even less aware of ‘punctuation day’ than they are of punctuation itself. Punctuation has always been there, lik…

(*Linked or embedded content may have been removed or be unavailable.) There is some debate as to whether time travel is possible at all, but for a moment, imagine that it will one day become possible. It might help to be dressed appropriately for the era you’re travelling to. But perhaps more importantly, are you prepared to speak the language? Langua…

As markets become more global, companies that have dealt mainly within their national borders are increasingly forced to adopt a more international perspective. And that often involves providing instruction manuals and sales promotional materials in different languages. But what’s the process involved? Is it translation, localization or transcreation? …

Japanese people love baseball. A steady stream of high-level talent that have arrived on American shores, spearheaded by Hideo Nomo, Ichiro and “Godzilla” Hideki Matsui, and more recently in the form of “Shotime” Shohei Ohtani, show us the depth of Japan’s love affair with the sport. Another fact about Japan is that they can be …