(*Linked or embedded content may have been removed or be unavailable.) It was difficult in 2024 to go a week without headlines dominated by generative AI, and there’s no sign of that trend stopping in 2025. On the contrary, tech giants are drawing battle lines in a war for global dominance, and Asian countries are a major staging ground where fortunes will b…

The Crestec USA team joined more than 600 attendees for the LocWorld52 conference in beautiful Monterey, California. Here is a brief overview of our LocWorld experience. Go for the people As exhibitors, we were happy to welcome many visitors to our booth again this year. So many friendly faces and warm greetings! We could really feel that people remember Cre…

Whether the content you’re writing or getting localized should be focusing more on the human reader or a search engine’s algorithm depends on many factors. Of course, material on paper doesn’t need to cater to an algorithm, but it will still be advantageous to maintain the same terminology, keywords, and maybe even the tone, across various …

(*Linked or embedded content may have been removed or be unavailable.) Part Three: Disney Netflix might have pioneered the Asian expansion strategy , but that doesn’t mean other entertainment giants aren’t looking to replicate their success. And entertainment giants don’t get much bigger than The Walt Disney Company. The House of Mouse clearly took noti…

(*Linked or embedded content may have been removed or be unavailable.) Part Two: Netflix While Amazon Prime is unique in its hybrid streaming and ecommerce model, giants like Disney and Netflix find themselves on different footing as they rely primarily on entertainment for growth. Like Amazon, however, both companies look to the APAC region as they formulat…

(*Linked or embedded content may have been removed or be unavailable.) Part One: Amazon Prime Video  Streaming services are big international business — and as any business expert will tell you, big international business requires a thorough approach to localization. With streaming entertainment entering into a pivotal era as companies explore pathways …

(*Linked or embedded content may have been removed or be unavailable.) The original Olympic motto consists of three Latin words: Citius, Altius, Fortius (for Faster, Higher, Stronger)*. Latin may make for an inspiring motto, but it’s not the ideal language for communication at sporting events. Now that we’ve experienced the excitement and drama of Pari…

LocWorld52 Monterey is quickly approaching, and as always, the conference promises energizing talks on language services, globalization and technology, as well as excellent networking opportunities. Crestec will be the pen sponsor for this premier event. The LocWorld52 Monterey conference runs from the 28th to the 30th of October. The theme of the event is “…

(*Linked or embedded content may have been removed or be unavailable.) Language service provider rankings continue to come in for 2024. The CSA Research Global Market Survey lists the largest language service providers in the industry. In the 2024 edition of their annual survey, CSA ranked Crestec among the top 100 globally at number 44, and number 11 among …

Translation has become so easy to access, thanks to technological advances, that corporations easily fall into the mindset of treating translation like a commodity, or maybe even a troublesome extra step they wish would just go away. This is a trap, though, because it overlooks the enormous potential of translation, localization, and transcreation,…