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Reflections on LocWorld54 Monterey: How our industry is evolving with AI
LocWorld54 Monterey delivered insightful talks and warm, person-to-person interactions. The topics presented a balance between human intelligence and technological innovation that felt especially thoughtful, giving the impression that our industry is maturing in how it views and discusses AI. Evolving discussions on the adoption of AI While AI remained the c…

Reflections on ELIA Networking Days 2025
(*Linked or embedded content may have been removed or may be unavailable.) ELIA (European Language Industry Association) held its annual Networking Days event in Budapest, Hungary, on September 22nd and 23rd. This year’s event convened under the theme “Opportunity Knocks: Playing the AI Game.” Discussion groups tackled the following topics: Understanding how…

The trials and tribulations of manga translation
(*Linked or embedded content may have been removed or may be unavailable.) Translating manga, or Japanese comics, is no joke. Between the tight deadlines, the space limitations and often-nuanced text, the constant fight against piracy, and the legion of fans eager to scrutinize every detail of a new release, linguists face some difficult expectations. But it…

Americans and subtitles: A tale of creativity and coherence
(*Linked or embedded content may have been removed or be unavailable.) If you or a loved one have been turning on subtitles more frequently lately, you’re not alone. Recent studies find it’s an increasingly common practice among American media consumers, challenging preexisting assumptions about national preferences. While foreign-language films have always …

LocWorld53 Malmö Recap
The latest LocWorld event had a lot to say about AI in localization, reflecting the industry’s evolving relationship with all things AI. Recent conferences have left attendees with more questions than answers, but LocWorld53 Malmö proved to be a turning point, as sessions and talks offered real-world case studies illustrating a clear push toward practical im…

How the pandemic played a role in making Shōgun a global phenomenon
(*Linked or embedded content may have been removed or be unavailable.) The 2024 miniseries Shōgun was a major success, both in terms of viewership numbers and critical acclaim. So, what led to this success? A first-rate cast? Amazing cinematography? Interesting story? Well, the factors may be many, but one component that may go unnoticed is the timing – the …

Crestec is pen sponsor for LocWorld53 Malmö
LocWorld53 Malmö is set to be held June 3rd through the 5th, offering unbeatable opportunities to join talks from expert speakers and do lots of networking. LocWorld is always an energizing event, and we’re proud to be the pen sponsor for LocWorld53. The industry is rapidly changing, so it is more important than ever to touch-base with peers and catch up on …

Millions around the world celebrate rich linguistic heritage with Chinese Language Day
(*Linked or embedded content may have been removed or be unavailable.) Virtual reality exhibitions, live performances, culture, calligraphy: A visit to the United Nations Headquarters in New York City, New York, this mid-April was less international diplomacy and more cultural festival. That’s for good reason. April 20, which fell on a Sunday this year, is C…

Making the Most of Voice Technology with Localization
(*Linked or embedded content may have been removed or be unavailable.) It wasn’t long ago that voice activation technology felt more like science fiction than Sunday chores. But nowadays, calling up your favorite vacuuming playlist or requesting a reminder to buy cleaner is more mundane and less Minority Report. That’s a big opportunity for businesses across…

Meeting the Customers’ Expectations: APAC Expansion and the Localization Playbook
(*Linked or embedded content may have been removed or be unavailable.) International expansion: It’s a cornerstone common to many ambitious growth strategies. But without the right partners in your corner, it can also be fraught with unexpected vulnerabilities. Many brands have learned that to their cost. And expansion into the Asia-Pacific (APAC) region is …