localization Archives
How people celebrate Valentine’s around the world depends on their tradition
(*Linked or embedded content may have been removed or be unavailable.) Now that Valentine’s has come and gone again, it’s time to consider what it was all about. Why are people celebrating that day? What tradition does it stem from? Perhaps a bit of Christian tradition, since after all, St. Valentine is a Catholic saint? Or, more likely, based on…
Happy New Year! (no matter what year you’re in or when you’ll be celebrating)
(*Linked or embedded content may have been removed or be unavailable.) Whether you call it 2024 AD (Anno Domini) or 2024 CE (Common Era), it’s all 2024, right? Same difference? Well, yes and no. True, the year 2024 is 2024 whether you label it AD or CE. But as many of you may (or may not) already know, the year we are currently in is not 2024 all over …
How semantic change might be a linguistic roadblock for time-travelers
(*Linked or embedded content may have been removed or be unavailable.) There is some debate as to whether time travel is possible at all, but for a moment, imagine that it will one day become possible. It might help to be dressed appropriately for the era you’re travelling to. But perhaps more importantly, are you prepared to speak the language? Langua…
Don’t get lost at the intersection of SEO and localization
(*Linked or embedded content may have been removed or be unavailable.) Nowadays your business no doubt relies heavily on the internet, to push your message out to the world, and to pull potential customers to your website. SEO (Search Engine Optimization) is the craft if getting your site to rank higher on a SERP (Search Engine Results Page), making it easie…
The trick to understanding whether you need translation, localization or transcreation
As markets become more global, companies that have dealt mainly within their national borders are increasingly forced to adopt a more international perspective. And that often involves providing instruction manuals and sales promotional materials in different languages. But what’s the process involved? Is it translation, localization or transcreation? …
Crestec COO Yoko Chiba to join virtual event for the Women in Localization MIIS chapter
Crestec COO Yoko Chiba will be a panelist in a webinar for the Women in Localization MIIS chapter on Friday, October 21st, from 6:00 pm to 7:15 pm PDT. The topic of discussion is “Breaking the Glass Ceiling in Localization.” The panelists will be sharing their experiences in the localization industry, including how they faced down challenges and established …
Crestec CEO Akira Takabayashi will join LocWorld48 Silicon Valley as a session panelist
Crestec CEO Akira Takabayashi will be joining LocWorld48 Silicon Valley as a session panelist. On November 2nd, Crestec CEO Akira Takabayashi will be joining fellow panelists Rain Lau and Jun Shim, and session moderator Iti Sahai, for a valuable and informative session titled “Deep Culturalization as the Key to Achieving Global Success.” This session will be…
Crestec will join the LocWorldWide45 virtual conference in October 2021
Join the conversation at the LocWorldWide45 virtual conference October 19th through the 21st. Crestec will be present as a virtual exhibitor. This online global event promises valuable sessions with experienced presenters from top organizations who will be sharing best practices, real-world examples, and visions for the future. If it’s your first time joinin…
Crestec USA COO Yoko Chiba joins Nimdzi Live to discuss blockchain, cryptocurrency, and the language services industry
On Tuesday, October 6th from 10:00 to 11:00 (JST), Crestec USA COO Yoko Chiba will be joining other leaders in the language services industry on Nimdzi Live to discuss blockchain and cryptocurrency, and the impact they’ve had on culture and industry. As new technologies and innovations influence the way we do business, communicate, and attribute value to goo…